The Top PPC Agencies in California in 2021
If you are considering a PPC campaign for your business, understanding the PPC process and targeting the right demographics are very important. Any good PPC agency will help you decide on the best kind of paid campaigns.
How To Boost Sales With Returning Customers
It might seem that having excellent products or services should be enough to keep customers coming back. But in today’s hyper-competitive world, you have to earn their loyalty first.
How To Run A Successful Facebook B2B Advertising Campaign
In 2020, Facebook advertising is no longer just optimized for B2C sales. With the right strategy in place, B2B businesses can also leverage the social media platform to grow brand awareness and generate more leads.
Increase Your Mobile Conversions with Google Lead Forms
Lead generation is one of the most important goals of any business website. But if the mobile version of your website is failing to convert, one of the best ways to improve conversions is through Google Ads Lead Forms.
8 Digital Marketing KPIs You Need to Know
These digital marketing KPIs help you understand what is working and to focus your efforts in the areas that are having the largest impact on your marketing campaign and business objectives.
Case Study: Helping Meathead Movers Navigate New Business Territory
Meathead Movers is a premier full-service moving company that operates within the Western United States. The company offers local, long-distance, commercial, onsite, and senior moves. They also provide…
Case Study: How Highland Commercial Roofing Skyrocketed Their Conversions
Highland Commercial Roofing is a premier Guild Master awarded commercial roofing company operating in the western United States. Their roofing services include industrial, office, retail, and multi-family roofs…
Case Study: How aFe Power Used Paid Social Media Ads to Drive in Traffic
Advanced FLOW engineering (aFe Power) is an American manufacturer of premium, high-performance aftermarket automotive and truck parts, and upgrade systems. Current product lines range from cold air intakes,…
How To Use Google Ads In Your Holiday PPC Strategy
More than ever before, customers will be buying online this year for gifts. Here are six ways to use Google Ads to your advantage to grow your online sales during the holiday season.
The Best Types of Display Ads To Promote Your Business in 2020
The best thing about display advertising is the variety of ad types you can test out. These rich-media display ads can offer a more engaging experience to capture your target audience’s attention and drive conversions.
What is Cost Per Acquisition (CPA)?
If you run a business that advertises online, cost per acquisition is an essential measurement for tracking success. It’s a way for your business to determine if your investment in a particular marketing channel is worthwhile.
Understanding the Consumer Decision Making Process
If you can understand the five stages of the consumer decision-making process, you can then adapt it to make sure you are using it for SEO and social media marketing.