What is Cost Per Acquisition (CPA)?
If you run a business that advertises online, cost per acquisition is an essential measurement for tracking success. It’s a way for your business to determine if your investment in a particular marketing channel is worthwhile.
8 Digital Marketing KPIs You Need to Know
These digital marketing KPIs help you understand what is working and to focus your efforts in the areas that are having the largest impact on your marketing campaign and business objectives.
How To Run A Successful Facebook B2B Advertising Campaign
In 2021, Facebook advertising is no longer just optimized for B2C sales. With the right strategy in place, B2B businesses can also leverage the social media platform to grow brand awareness and generate more leads.
The Top Digital Marketing Youtube Channels in 2021
These Digital Marketing Youtube channels offer an incredible starting point to learn new tactics and to stand out in your marketplace to attract more customers in 2021.
What Is Lead Generation Marketing?
In today’s world, Lead generation marketing is a crucial aspect of keeping any business afloat. It is at the core of all marketing activities and ensures people are becoming interested in your business.
5 Ways to Promote Your Blog and Boost Traffic
It’s easy to start a blog, but drawing in traffic requires quality writing, an SEO strategy, authority in your space, and of course a dedication to content promotion.
How Much Do Google Ads Cost in 2021?
Once you understand the costs of Google pay per click ads, and how to get the most from your PPC campaigns, you can plan a good Google PPC strategy around them.
SEO vs. PPC: Which is Better For Your Business?
Organic traffic from SEO is considered free or earned. Pay-per-click (PPC) deals with paid advertising. Both are valuable and when used in tandem, can skyrocket your online visibility and sales.
What is Data-Driven Marketing? How Does it Help Grow Your Business?
In the age of information overload, data-driven marketing offers you a huge advantage in growing your customer relationships, increasing conversions, and boosting revenue.
What is CRO? How Does It Help Grow Your Online Revenue?
Conversion Rate Optimization (CRO) helps optimize your website or landing page experience based on visitor behavior. It can drive more sales and improve the overall quality of your site.
The Top PPC Agencies in California in 2021
If you are considering a PPC campaign for your business, understanding the PPC process and targeting the right demographics are very important. Any good PPC agency will help you decide on the best kind of paid campaigns.