The Best Types of Display Ads To Promote Your Business in 2020

The best thing about display advertising is the variety of ad types you can test out. These rich-media display ads can offer a more engaging experience to capture your target audience’s attention and drive conversions.

What is Cost Per Acquisition (CPA)?

What is Cost Per Acquisition (CPA)? 

If you run a business that advertises online, cost per acquisition is an essential measurement for tracking success. It’s a way for your business to determine if your investment in a particular marketing channel is worthwhile.

Understanding the Consumer Decision Making Process

Understanding the Consumer Decision Making Process

If you can understand the five stages of the consumer decision-making process, you can then adapt it to make sure you are using it for SEO and social media marketing.

benefits of hiring a digital marketing agency

The Benefits of Hiring a Digital Marketing Agency

There are many benefits to hiring a marketing agency that you may not be able to gain from attempting to do all your marketing yourself in-house.

click through rate

What is Click-Through Rate? How do You Improve It? 

A high Click-Through Rate correlates with a higher conversion rate for most campaigns. This is because if people are clicking on your ad, it’s likely that something is engaging.

5 Ways to Promote Your Blog and Boost Traffic

It’s easy to start a blog, but drawing in traffic requires quality writing, an SEO strategy, authority in your space, and of course a dedication to content promotion.

The Top PPC Agencies in California

The Top PPC Agencies in California

If you are considering a PPC campaign for your business, understanding the PPC process and targeting the right demographics are very important. Any good PPC agency will help you decide on the best kind of paid campaigns.

What Are Google Ads Callout Extensions?

What Are Google Ads Callout Extensions?

Google Ads Callout Extensions make it easier for businesses to provide potential customers with detailed information about business, products, and services at no extra cost.

What Are Negative Keywords and Why Are They Important For PPC?

What Are Negative Keywords? Why Are They Important For PPC?

When used correctly, negative keywords can have a noticeably positive impact on the success of your PPC campaigns. 

Google on mobile

How Google Shopping Works in 2020

You can think of Google Shopping as a way to attract new attention to your business, especially for customers who are in the research phase of the buying cycle.

Should You Pause SEO and PPC During a Crisis?

Should You Pause SEO and PPC During a Crisis? [VIDEO]

During a crisis, it feels like waiting is a wise option. Seeing what ‘the market’ or your competitors are doing seems less risky. However, following the lead of others is the surest way to become obsolete. 

The Top Digital Marketing Youtube Channels in 2020

The Top Digital Marketing Youtube Channels in 2020

These 11 Digital Marketing Youtube channels offer an incredible starting point to learn new tactics and to stand out in your marketplace to attract more customers.

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