Should You Pause SEO and PPC During a Crisis?
During a crisis, it feels like waiting is a wise option. Seeing what ‘the market’ or your competitors are doing seems less risky. However, following the lead of others is the surest way to become obsolete.
Your Secret Weapon for Cheaper Conversions on Adwords [VIDEO]
Remarketing is a great way to reengage with audiences that have already engaged with your brand. They can help you make the most out of your marketing dollars.
SEO vs. PPC: Which is Better For Your Business?
Organic traffic is considered free or earned. On the other hand, pay-per-click (PPC), deals with paid advertising. Both are valuable and when used in tandem, they can skyrocket your online visibility and sales.
What is CRO? Why Can’t You Afford to Ignore It?
Conversion Rate Optimization (CRO) is the practice of optimizing your website or landing page experience based on visitor behavior. It can drive more sales and improve the overall quality of your site.
How To Use Google’s AI to Maximize PPC Results [VIDEO]
Automated bidding strategies have been around for a while, and can be really valuable to help you handle large campaigns, save time, and to ensure you are getting the most value from your ad spend.
How to Get The Most Value from Your Pay Per Click Conversions [VIDEO]
If you are using the Google Ads platform, it’s important that you get the most value you can from each PPC ad that you run.
The 5 Most Commonly Missed PPC Mistakes in 2019
For business owners, if their Google Ad campaigns aren’t frequently kept up-to-date, they will suffer. Here are 5 commonly missed PPC mistakes that most businesses make.
Locate Inventory: Google Pay Per Click (PPC) Case Study
Locate is an Enterprise-Level Inventory and Workflow Management that helps customers streamline accounting, sales, and warehousing. Locate met with Brandastic in search of a digital marketing agency that…
5 Types of Facebook Ads That Grow Sales
As the Facebook platform continues to evolve, it creates more opportunities for sales and brand awareness, both brands new and old.
6 Ways to Boost Your Ecommerce Sales
In 2019, the statistics for online shopping are incredible. Over 60 percent of Americans now say they’ve purchased an item online. One-quarter of all adults in the U.S.…
What is Quality Score? Why is it Important? [VIDEO]
Quality score is a rating that Google gives to each of your keywords in your advertising campaign. It’s essentially Google’s assessment of how relevant your ads are to the keywords that people are searching for.