What is Quality Score? Why is it Important? [VIDEO]
Quality score is a rating that Google gives to each of your keywords in your advertising campaign. It’s essentially Google’s assessment of how relevant your ads are to the keywords that people are searching for.
Embracing The Power of Digital Advertising
Have you ever watched one of those Netflix documentaries about sustainable food? Next thing you know, you’re vowing to go vegan and fight the good fight against corporate…
3 Mistakes to Avoid with PPC Campaigns in 2019 [VIDEO]
Setting up your first PPC campaign can be intimidating. You’re playing with real money in real time. Knowing what to do when setting up your campaign is essential.…
Engage More Before You Spend More on Advertising
By taking the time to build up an active community, you can potentially reduce your ad spend over time and begin to grow your organic and social reach.
How to A/B Test a Facebook Campaign in 5 Steps
Imagine you’re due to have major surgery and your surgeon says to you, “Hmmm we’ve never really done this before, but thanks to you, we’re able to test…