15 Grammatical Mistakes That Damage Your Marketing Credibility

15 Grammatical Mistakes That Damage Your Marketing Credibility

Grammar mistakes can affect credibility, professionalism, and clarity. Practice careful attention to detail in your writing and carry the skill over to other aspects of your business. 

Twitch TV Brand Review

Crossing the Streams: Twitch Brand Review

Whether online or in real life, Twitch has shown that there is a lot to be gained from sharing our passions and interests with the world and with each other.

NBA Branding Brand Review

The King of Sports Content: NBA Brand Review

As the NBA gears up for its 74th season, we anticipate it to be one of the most exciting in recent history.  The busy off-season and a loaded…

Dollar Shave Club Marketing and Branding Strategy

Funny Is Good Business: Dollar Shave Club Brand Review

Sometimes a business opportunity is hidden in plain sight.  Dollar Shave Club (DSC), the multi-million dollar online membership company, found their opportunity in razor blades. But it’s not…

ecommerce changes trends in 2019 thumbnail

How Ecommerce is Changing in 2019

In 2019, the e-commerce ecosystem has become a huge battlefield. Amazon has taken over 50% of the e-commerce market, and now generates over $250 Billion in sales each…

Vans Brand Marketing Review

A True SoCal Classic: Vans “Off The Wall” Brand Review

The Vans Brand has survived and thrived for over 50 years in an incredibly competitive marketplace. For a brand that started as an outlier, it has hacked popular culture and remained authentic.

Starbucks Brand Marketing Review

Creating a Coffee Culture: Starbucks Brand Review

Imagine how different the world would be without Starbucks. Over 30 years, the brand has shifted the way coffee is consumed, shared and perceived throughout the US and…

Tips to define brand voice

3 Tips to Define Your Brand Voice [VIDEO]

You may not realize it, but each brand has a particular ‘voice’ that is a part of their brand. All your customers think of you in a certain…

instagram marketing 2018

The Value of Instagram Marketing for Business

For most business owners, they’re so busy running their business that updating social media seems like a pointless waste of time. Why bother posting day after day, just…

How Indirect Marketing works in 2018

How Indirect Marketing works in 2019

If you run a business today, you’ve probably heard about the different types of marketing approaches available. You know that you need to spend time and invest money…

Brandastic ecommerce hourglass

The Shifting Evolution of Ecommerce Consumer Behaviors

As the ecommerce landscape has evolved, so too have the buying habits of most consumers. In the past, a lot of the pre-purchase thinking was done in the…

How to increase positive online reviews

3 Tactics to Improve your Online Reviews [VIDEO]

Did you know that 97% of online consumers today go online to look at reviews before buying a product or service? And that 85% of people will trust…

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