UFC Gym Brand Identity & Design

UFC Gym approached Brandastic to create an updated Brand Identity Book for their growing group of gym franchises around the world. UFC is already an established brand with a strong following and established fan base. This loyalty impacts the public’s awareness and interest in UFC Gym services. From this first project, Brandastic’s relationship with UFC Gym blossomed into a long-term partnership.

What Our Team Accomplished

Creating A Brand For Everyone: To differentiate the UFC gym services, Brandastic’s goal was to create a more approachable, inclusive feel. By softening the look and feel of the brand, and updating imagery to be inclusive, we helped to elevate the design. With this higher-end design, Brandastic assisted the UFC Gym franchise owners to reach a broader market. Working in collaboration with the UFC marketing team, Brandastic’s vision for the brand was in alignment with what they wanted.

The Final Brand Book

The final brand book was a collaboration between our agency and the UFC marketing team, and the result was a better resource for the UFC Gym franchise owners.

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