UFC Gym Brand Identity Book

UFC Gym approached Brandastic to create an updated Brand Identity Book for their growing group of gym franchises around the world. UFC is already an established brand with a strong following and an established fan base. This loyalty impacts the public’s awareness and interest in the UFC Gym services.

To differentiate the UFC gym services, Brandastic’s goal was to create a more approachable, inclusive feel.

By softening the look and feel, and updating the imagery to be user-friendly, we helped to elevate the design. With this higher-end design, Brandastic assisted the UFC Gym franchise owners to reach a broader market. Working in collaboration with the UFC marketing team, Brandastic’s vision for the brand was in alignment with what they wanted.

The final brand book was a collaboration between our agency and the UFC marketing team, and the result was a better resource for the Gym franchise owners.