Mono B: Captivating Consumers with Expert E-commerce Strategies
THE CHALLENGE
Since 2009, Mono B has become the best-kept secret for US and international retailers looking for high-quality athleisure wear at an affordable price. Years later, they were ready to take Mono B to the next level and launch into a highly competitive B2C market. The challenge? Finding a trusted team that knew how to leverage the strengths of Mono B’s existing brand identity and make a new name for itself with an entirely new audience of brand loyalists.
OUR SOLUTION
Brandastic transformed a well-established B2B giant into a B2C powerhouse, expertly crafting a brand strategy, orchestrating dynamic photo and video shoots, a website redesign, paid campaigns and launching impactful email campaigns to successfully introduce Mono B to the consumer market.
Accomplishments
Print Collateral Design
Brand Experience Strategy
Key Messages & Unique Selling Propositions
Activewear For Your Every Day
Just B You
On Trend, Feel Good Fabrics
KEY METRICS & RESULTS
Leveraging fresh content from our latest seasonal shoot, Brandastic launched a highly targeted social and paid search campaign resulting in a successful Q4 for Mono B’s B2C holiday push.