Re-Branding A Wine Industry Giant
Gorilla Shipper came to Brandastic with a request for a full re-brand. The client went years without much attention to the brand look & feel as they were more focused on running the business; enter Brandastic. This brand overhaul included their WordPress website, logo, print collateral and continued digital marketing support. Our process began with the logo design and expanded from there into color theory and UX discovery for the website. The rest as they say, is history.
Project Highlights
Marketing & Design
Brand Identity
Development
Web Development
Marketing & Design
Email & Social Marketing
Marketing & Design
Print Collateral & Design
Gorilla Shipper’s Brand Identity Makeover
Trusting our expertise and bold new plans, Gorilla Shipper partnered with Brandastic to take on their brand overhaul. For years the Gorilla Shipper brand was put on the back burner but now it’s time for it to step into the spotlight and this is how Brandastic helped:
01. Logo Refresh
02. Brand Guide & Story
03. Product Photo & Video Shoot
04. Website Design & Development
05. Continued Email & Social Media Marketing
Website Development
DEVELOPMENT CHALLENGES
Pre-development survey showed customers wanted:
Streamlined Pricing, Live Rates and Freight Shipping Options
Our solutions to increase customer satisfaction:
01. Overhaul of Product Data (SKUs, Product Names, Photos, & Attributes)
02. Clear visuals that highlight live and accurate shipping rates
03. Reorganization of products under the Navigation Menu
DEVELOPMENT HIGHLIGHTS
01. Implemented Woocommerce Platform
02. Live Rates Shipping Integration with Shipper HQ
03. Developed A Quick Order Form
04. Created An Advanced Filtering System
Pay Per Click & Google Shopping Performance
GORILLA SHIPPER’S BIGGEST CHALLENGES
01. Niche B2B business model with Ecommerce approach
02. Limited advertising budget
03. Difficult to convert new customers
04. Previous website was difficult to navigate
GORILLA SHIPPER’S BIGGEST CHALLENGES
01. New Google ad build, focusing on the main product categories
02. Similar keywords consolidation
03. Aggressive keyword sculpting
OVERALL RESULTS
72 conversions in the first 30 days
80% Impression Share
Search Campaign Conversion Rate: 7%
Shopping Campaign Conversion Rate: 5%
Absolute Top Impressions Share: 57%
Search Engine Optimization Challenges, Goals & Results
In-depth Breakdown
INCREASE ORGANIC TRAFFIC
30 days prior to new site launch = 758 organic sessions
30 days after to new site launch = 912 organic sessions
20.32%
INCREASE AVG. SESSION DURATION
30 days prior to new site launch = 3:39 avg. session duration
30 days after new site launch = 4:27 avg. session duration
22.21%
INCREASE AVG. SESSION DURATION
30 days prior to new site launch = 3.56% organic CVR
30 days after to new site launch = 4.82% organic CVR
35.45%
INCREASE ORGANIC ECOMMERCE TRANSACTIONS
30 days prior to new site launch = 27 organic transactions
30 days after to new site launch = 44 organic transactions
62.96%
INCREASE ORGANIC REVENUE
30 days prior to new site launch = $19,721.22 organic revenue
30 days after to new site launch = $24,880.54 organic revenue
26.16%
Email Marketing: Challenges, Solutions & Results
Gorilla Shipper wanted to level up their email marketing with modern designs that aligned with their new brand look and helped continue to drive sales. It was key for Gorilla Shipper to create targeted emails that truly spoke to their customer’s needs.
Brandastic created upgraded email designs for both monthly communications to their subscribers as well as designed out drip campaigns that served their new and existing customers.
