Recruitment Strategy for Education
What Our Team Accomplished
1. Go-to Market Strategy
2. Search Engine Optimization
3. Social Media Marketing
4. Video Editing & Animations
The Challenge
Think Together, a leading educational organization dedicated to providing afterschool and expanded learning programs, faced a significant challenge in attracting job applications and increasing brand awareness for their various locations. Despite the impactful nature of their work, they struggled to reach and engage potential applicants effectively. The goal was clear: drive a substantial increase in job applications to meet hiring needs, while simultaneously expanding Think Together’s brand presence to draw in passionate and qualified candidates. The objective required a multifaceted approach that not only highlighted the benefits of working with Think Together but also resonated with the right audience across multiple channels.
Our Solution
To address Think Together’s challenge, Brandastic devised a comprehensive strategy focused on enhancing brand visibility and driving job applications through targeted, engaging campaigns. We started by expanding Think Together’s brand presence across social media platforms, leveraging email marketing, and exploring alternative media channels to maximize reach. Our creative team crafted inspirational and visually compelling content designed to showcase the rewarding opportunities at Think Together, aiming to attract motivated and passionate applicants.
Through a blend of strategic social media engagement, persuasive email campaigns, and alternative media outreach, we successfully amplified Think Together’s brand presence and significantly boosted job applications. The combination of engaging content and data-driven targeting allowed us to connect with the right candidates, helping Think Together fulfill its hiring objectives and continue making a positive impact in the communities they serve.
Campaign Types
  Brand Awareness: Generating visibility in key target markets through repeated exposure
  Conversion: Encouraging target audiences to submit applications for specific roles to be filled
  Remarketing: Leveraging relevant website traffic to drive conversions
Ad Formats and Platforms
  Spotify: Audio Ads Facebook
  Instagram: Images, Videos, Carousels
Target Audience
JAMIE - SITE COORDINATOR
Target Audience
LUCY - PROGRAM LEADER
Strategy
Our objectives were two-fold, to increase applications and interest in job openings at locations across California and increase brand recognition for the nonprofit as a whole.
Key Messages & Unique Selling Propositions
  Hiring Role Models!
  Shape the Future of the Next Generation   Discover Your Career   We’re Hiring Leaders!   Empower the Future of Our Youth Key Metrics & Results
After a difficult lull in hiring from the fallout of the pandemic, Brandastic’s hiring strategy and multi-pronged digital campaign was the catalyst behind an extremely successful recruitment year for Think Together, saving our client allocated ad spend achieving recruitment goals across multiple locations well ahead of schedule.
1,000+
Conversions
(March - December)
$20-$27
Cost Per Lead*
*(exceeding industry average of $28.47 per AppCast, 2022 Recruitment Marketing Benchmark Report)
