The Original Super Glue:
A Brand Awareness Campaign

THE CHALLENGE

The Super Glue Corporation, a leading manufacturer of bonding materials and adhesives since 1974, faced a significant challenge in its digital presence and brand recognition. Despite having both national and international distribution, the company struggled to stand out against major competitors in the market. To maintain its leadership and continue growing, The Super Glue Corporation needed to strengthen its brand visibility and connect more effectively with its target audience.

THE SOLUTION

Brandastic, an Orange County digital marketing partner, partnered with The Super Glue Corporation to develop a comprehensive brand awareness campaign focused on three key products: SUPERUNIX, Total Tech, and Super Strong Mounting Tape. By leveraging a multi-channel digital marketing strategy, we ensured these products reached a broad audience across the contiguous United States. Through targeted advertising and strategic placements, we successfully elevated brand recognition, positioning The Original Super Glue as a top choice in the adhesive market.

Organic Social

Campaign Types

Video Ads

Generating visibility with engaging visuals to drive brand awareness.

Display Ads

Reaching targeted audiences with eye-catching visuals across digital platforms.

Remarketing

Leveraging relevant website traffic to drive conversions.

STRATEGY

Brandastic, an Orange County digital marketing agency, developed a plan of action for showcasing the products to the right audience based upon in-depth research and data analysis. We went to work and built out custom advertisements for the most optimal potential for brand presence. With approval from the client, we were able to publish different forms of advertising for their products including video ads through Youtube campaigns, display ads, and remarketing. 

KEY MESSAGES & UNIQUE SELLING PROPOSITIONS

Triple Threat - Bond, Seal, Repair

Keep it Together with The Original Super Glue

Totally Tape It

KEY METRICS & RESULTS

32+ MIL

Total Impressions

723,258

Total Video Views

16,222

Total Clicks

*Six month overview

As an Orange County digital marketing agency, Brandastic helped The Original Super Glue strengthen brand presence and campaign performance through paid social, website design, creative production, combining localized insight with creative execution built for growth.

FREQUENTLY ASKED QUESTIONS

How did Brandastic support The Original Super Glue as an Orange County digital marketing agency?

Brandastic, an Orange County digital marketing agency, partnered with The Original Super Glue to plan and execute a multi-channel strategy spanning paid social, website design, and creative production. The work focused on measurable growth, stronger brand presence, and campaign execution tailored to the audience.

What digital marketing services did Brandastic provide for The Original Super Glue?

Brandastic provided paid social, website design, and creative production support for The Original Super Glue, combining strategic planning with creative development and campaign execution to improve visibility, engagement, and business outcomes.

Why partner with an Orange County digital marketing agency for The Original Super Glue?

Working with Brandastic gave The Original Super Glue an integrated Orange County-based team for strategy, creative, and performance marketing— helping align brand storytelling with campaigns that drive awareness, engagement, and leads.