The Original Super Glue:
A Brand Awareness Campaign

THE CHALLENGE

The Super Glue Corporation, a leading manufacturer of bonding materials and adhesives since 1974, faced a significant challenge in its digital presence and brand recognition. Despite having both national and international distribution, the company struggled to stand out against major competitors in the market. To maintain its leadership and continue growing, The Super Glue Corporation needed to strengthen its brand visibility and connect more effectively with its target audience.

THE SOLUTION

Brandastic partnered with The Super Glue Corporation to develop a comprehensive brand awareness campaign focused on three key products: SUPERUNIX, Total Tech, and Super Strong Mounting Tape. By leveraging a multi-channel digital marketing strategy, we ensured these products reached a broad audience across the contiguous United States. Through targeted advertising and strategic placements, we successfully elevated brand recognition, positioning The Original Super Glue as a top choice in the adhesive market.

Campaign Types

Video Ads

Generating visibility with engaging visuals to drive brand awareness.

Display Ads

Reaching targeted audiences with eye-catching visuals across digital platforms.

Remarketing

Leveraging relevant website traffic to drive conversions.

STRATEGY

Brandastic developed a plan of action for showcasing the products to the right audience based upon in-depth research and data analysis. We went to work and built out custom advertisements for the most optimal potential for brand presence. With approval from the client, we were able to publish different forms of advertising for their products including video ads through Youtube campaigns, display ads, and remarketing.