Kia Accessory Guide
Brandastic and ITP Strategic partnered to increase Kia’s organic ranking on their accessories site. Like a lot of big brands, KIA was facing strong competition in search engine rankings and began looking for a new direction in strategy. The goal was to orient the website to rank over third-party sellers and set the website up for success by implementing Google’s website best practices.
Overall Brandastic laid out a data-driven on-page and technical optimization plan that consisted of revamping site structure to increase indexability, implementing a conversion tracking system to gather user data, and doing a site-wide optimization of product and category meta-data. It was important to align the website’s On-page SEO to keyword research discoveries while laying a good technical SEO foundation to support the strategy. The changes that were implemented resulted in a 720% increase in organic clicks, and 95% increase in overall organic users.
Brandastic went through an in-depth keyword discovery for over 600 products before implementing the meta-data. With the changes that were implemented Kia has been seeing a 99% increase in new sessions on their site and an increase of 3,590% in dealer requests. View the Kia Accessories site.