Kia Accessory Guide
Brandastic and ITP Strategic partnered to increase Kia’s organic ranking on their accessories site. Like a lot of big brands, KIA was facing strong competition in search engine rankings and began looking for a new direction in strategy. The goal was to drive more organic traffic for customers who were shopping for parts for their cars, driving them to engage with Kia’s dealers for parts.
Overall Brandastic laid out a strategic on-page optimization plan that took several months. It included a new categorization model and restructuring of the accessory site in order for it to achieve better SERP rankings.
Brandastic went through an in-depth keyword discovery in order to make sure all data was developed in the best way for the search engines to pick up. With the changes that were implemented Kia has been seeing a 56% increase in traffic on their site and an increase of 3,590% increase on dealer requests.