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Kia Accessory Guide

Brandastic and ITP Strategic partnered to increase Kia’s organic ranking on their accessories site. Like a lot of big brands, KIA was facing strong competition in search engine rankings and began looking for a new direction in strategy. The goal was to orient the website to rank over third-party sellers and set the website up for success by implementing Google’s website best practices.

Overall Brandastic laid out a data-driven on-page and technical optimization plan that consisted of revamping site structure to increase indexability, implementing a conversion tracking system to gather user data, and doing a site-wide optimization of product and category meta-data. It was important to align the website’s On-page SEO to keyword research discoveries while laying a good technical SEO foundation to support the strategy. The changes that were implemented resulted in a 720% increase in organic clicks, and 140%+ increase in overall organic users.

Brandastic went through an in-depth keyword discovery for over 600 products before implementing the meta-data. With the changes that were implemented Kia has been seeing a 130%+ increase in new sessions on their site and an increase of 3,590% in dealer requests. View the Kia Accessories site.

Launch Project

Project Highlights

  • Updated Site-Wide URL Structure
  • Structured Data/OG Tag Implementation
  • Keyword Research For Over 600 Products
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Kia_New Users

Increase in
new users

Kia_OrganicUsers (1)

Increase in Organic Users

Kia_Sessions

Increase in Organic sessions

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