Go-to-Market Strategy
& Execution for Mobile App Marketing
THE CHALLENGE
Ualett aims to become the leading cash advance application in the USA, specifically targeting drivers and independent contractors. However, establishing itself as the preferred choice in a competitive market required a clear, recognizable brand identity and an effective marketing strategy. The challenge was to differentiate Ualett from other cash advance apps while building strong brand recognition that would immediately resonate with its audience.
THE SOLUTION
Brandastic partnered with Ualett to create a powerful brand identity that instantly communicates the company’s values and mission. By developing fresh branding and marketing assets, we established a visual and emotional connection with the target audience. Additionally, our strategic use of Google, Google Play and Apple App Store advertising ensured Ualett’s services reached the right audience at the right time, driving both awareness and engagement. This combination of strong brand identification and targeted marketing was key to positioning Ualett as the go-to cash advance solution for drivers and independent contractors.
Campaign Types
Remarketing
STRATEGY
We implemented targeted app install campaigns across the two most popular platforms, Google and Apple, with millions of active users each day to generate a relevant customer base for Ualett. Additionally, remarketing campaigns were used to drive traffic back to the app stores and website, encouraging downloads.
TARGET AUDIENCE
Javier
Rideshare Driver
TARGET AUDIENCE
Nick
Truck Driver
KEY MESSAGES & UNIQUE SELLING PROPOSITIONS
For the routine, unforeseen and everything in between.
More than a cash advance™
Cash Advances Made Easy
Count on Ualett
KEY METRICS & RESULTS
Ualett experienced a surge in customer demand, prompting them to temporarily scale back marketing efforts to keep up with the growth.