https://www.youtube.com/watch?v=n_MHIOQn3K0

THE CHALLENGE

THE SOLUTION

Collaborative Landing Page Design

Each page featured dynamic product visuals, professional gamer testimonials, and highlighted key features.

Targeted Ads & Influencer Collaborations

Develop ads that were optimized for Twitch and Snapchat. Professional gamers and gaming influencers were featured.

Conversion Optimization & Analytics

Event triggers were set up to track actions such as button clicks, video views, and purchases.

STRATEGY

Our goal was to position the HyperX Cloud Stinger Gaming Headset as the top choice under $50 by driving conversions, increasing demand at Best Buy and Amazon, and expanding brand visibility among gamers. We aimed to achieve this through high-conversion landing pages, targeted ads on Twitch and Snapchat, and influencer-driven content that resonated with the gaming community.

KEY METRICS & RESULTS

Brandastic’s collaboration with the HyperX marketing team demonstrated the power of a well-executed digital marketing strategy. Through a combination of data-driven landing pages, targeted ads, and professional influencer partnerships, the Cloud Stinger headset reached its sales targets and more. By focusing on conversion optimization and leveraging platforms like Twitch and Snapchat, the campaign not only generated $100 million in sales but also positioned HyperX as a leading brand in the gaming industry.

100M

In sales the first year of launch