California small business owners are often required to play a number of roles. Chances are good that you double as the manager, as the accountant, as the HR manager, and more. You shouldn’t have to play marketer, too. Working with a digital marketing agency in Anaheim allows you to focus on your core competencies, but you must ensure that you choose the right firm. The following tips will help ensure that you’re able to vet the agencies you are considering.
One of the most important tips here is to ask questions. You will be presented with results the company has achieved for their clients, statistics about how they have improved online branding and more, but you must dig a bit deeper. Ask questions like what problem where you hired to solve for company A, or how much was your budget with company B? Don’t be afraid to get specific – ask what sort of ROI they were able to obtain for company C. You get the idea. Ask questions that speak directly to what you can expect to see from the company in your own relationship with them.
Read Real Reviews
Any web advertising company will have customer testimonials available on their website. That’s great – those are a form of social proof that the company has been able to achieve great things for some clients. However, realize that those are curated testimonials. They don’t necessarily give you the full picture. Instead, check Google, Yelp, Facebook, and other online review platforms that the agency does not control to find out what’s really being said about them and their services.
Check the Client List and Then Contact
Client testimonials and online reviews are all well and good, but you want a bit more. Ask for a client list from the company. You should see recognizable names on that list. We’re not necessarily talking about Fortune 500 companies, either. You should see local businesses that you’re familiar with on that list. Then, you need to contact a few of them to see what their experience was like, whether the company delivered what was promised, and if they would be hired again.
There you have it – three ways to vet a digital agency prior to hiring them. If you’re ready to move forward with your online advertising, we invite you to call Brandastic at 888-339-5275.