These digital marketing KPIs help you understand what is working and to focus your efforts in the areas that are having the largest impact on your marketing campaign and business objectives.

Triller, a video-sharing app, is the latest TikTok rival that is uniquely positioned for massive success within the social media world.

The technology available to record and edit videos enables most business owners to easily and consistently deliver professional-level videos.
Here are the essential tools each business needs to shoot high-quality, engaging videos in 2020.

As the world becomes more connected, it’s important to find new ways to stay in touch. Live streaming via Facebook Live is an excellent way to leverage one of the newest tools on the platform.

Marketing is changing. From the 1950s until the 1990s, all you needed to do was pay to be listed in the yellow pages. Then, in the early 2000s,…

To a business owner, Instagram might seem like a waste of time. Tons of selfies, photos of food and travel, and silly memes galore. Nothing that would seemingly…

For a lot of businesses, social media can feel like a waste of time. Even though the average person spends almost half their day interacting with digital media,…

When we work with a new client to improve their social media presence, very often one of the most confusing platforms for them is Twitter. Frequently we hear:…

With the news that Facebook has lost over $100 Billion in value in one day, it might seem like the social media behemoth is losing steam. For business…