Did you know that 80% of people are not happy with their online conversation rates for Pay Per Click ads?
This is important because in the last few years business owners have spent $35 Billion on Google Ads and $39 Billion on Facebook ads. As you can see, that is a lot of money being wasted on PPC that could be getting better results.
Pay-Per-Click (PPC) can be very confusing to learn about, as there really is no instruction manual. Often an ad just doesn’t work, and you have no idea what is wrong. Perhaps worse than this, is when the results are good, you have no idea why it’s working.
Fortunately, we are here with three tips to help your business increase the conversions you get from Google, Facebook and Instagram ads.
1) Use Dynamic Keyword Ads
Sometimes known as Dynamic Search Ads these special types of Google Ads will target relevant search terms and insert them into the ads. This makes the ad results seem to mirror the search terms a person is looking for.
This is great for specific keywords that are searched for, or for particular products that people search for. The keyword will fit right in with your ad, and make your ad more appealing.
2) AI Enhanced Bidding
This is a service where Google can use its algorithms to enhance your bidding effectiveness. Sometimes known as Target CPA (Cost Per Aquisition), it uses the machine learning aspects of search to improve the bidding based upon whether a specific user will convert.
This simple tool helps you conserve your budget and maximize your conversions on every PPC ad that you run.
3) Track Everything
When you’re running PPC ads on Google or Social Media, usually all the data points are scattered everywhere.
The key is to bring all that data together in one place so that can figure out what’s working (and why it’s working), what’s not working, and how to adjust for more success. A data dashboard tool such as DataBox is an excellent way to do this at a reasonable cost.
Hopefully, these three ideas give you some tools and better clarity to help enhance your success with PPC ads for your business.