The Digital-First Real Estate Market
Over 95% of home buyers use the internet during their home search. For real estate agents and brokerages, digital marketing isn’t supplementary; it’s where the business is won or lost.
Personal Branding for Real Estate Agents
In real estate, people hire people, not companies. Your personal brand is your most valuable asset. Build a professional website separate from your brokerage. Create video content showcasing your personality and expertise. Be consistently visible on social media with market updates, listing tours, and local insights.
SEO for Real Estate
Target neighborhood and city-specific keywords: “homes for sale in [neighborhood],” “best realtor in [city],” “[city] real estate market.” Create hyperlocal content about neighborhoods, schools, market trends, and community features. This establishes you as the local expert.
Video Marketing Is Non-Negotiable
Real estate buyers want to see properties. Virtual tours, drone footage, neighborhood walks, and market update videos perform incredibly well. YouTube is the second-largest search engine and a goldmine for real estate content.
Social Media Strategy
Instagram and Facebook are essential for real estate. Share new listings, just-sold celebrations, market insights, home staging tips, and community events. Use Stories for open house previews and Reels for quick property tours.
LinkedIn is underrated for real estate. Connect with potential sellers through professional networking and thought leadership content about the market.
PPC for Real Estate
Google Ads and Facebook Ads can generate buyer and seller leads at scale. Target people searching for homes in specific areas or life events that trigger moves (new jobs, growing families, retirement). Retarget website visitors who viewed listings but didn’t inquire.
Email Nurturing
Real estate has long sales cycles. Email nurture campaigns keep you top-of-mind with prospects who aren’t ready to buy or sell yet. Send monthly market reports, new listings, and helpful homeowner content.
Grow Your Real Estate Business
Brandastic helps real estate professionals build powerful digital brands that generate consistent leads. Get a free real estate marketing consultation.
