Fill Your Schedule with Quality Jobs
Home services businesses live and die by lead generation. When someone has a plumbing emergency, a broken HVAC system, or a remodeling project, they search Google. If they don’t find you, they find your competitor.
Google Local Service Ads (LSAs)
LSAs are the most valuable advertising channel for home services. They appear at the very top of Google with your photo, reviews, and “Google Guaranteed” badge. You pay per lead (not per click), and leads are phone calls or messages from people who need your service right now.
Google Ads
Beyond LSAs, standard Google Ads capture additional high-intent searches. Target emergency keywords (“[service] emergency [city]”), service keywords (“[service] near me”), and specific problem keywords (“water heater not working”). These searchers are ready to hire.
SEO for Long-Term Lead Flow
Build service pages for every service you offer in every city you serve. Create helpful content answering common questions (“How much does it cost to…”). Optimize your Google Business Profile aggressively. Over time, organic search becomes your most cost-effective lead source.
Reviews Are Your Lifeline
Home services is a trust-based industry. People invite you into their homes. Reviews are how they decide whom to trust. Systematically request reviews after every job. Aim for 100+ Google reviews. Respond to every one professionally.
Seasonal Marketing
Home services have seasonal patterns. HVAC peaks in summer and winter. Landscaping peaks in spring. Plumbing issues spike in winter. Plan campaigns and budget around your seasonal demand patterns to maximize ROI during peak seasons.
