Growing Your Veterinary Practice
Pet ownership is at an all-time high, and pet owners are spending more than ever on veterinary care. The opportunity is enormous, but so is the competition. Here’s how to ensure pet owners in your area choose your practice.
Google Is Where Pet Emergencies Start
When a pet is sick or injured, the first thing an owner does is search Google. “Emergency vet near me,” “24-hour animal hospital,” and “vet clinic [city]” are high-intent, high-value searches. Ranking for these terms through SEO and running Google Ads captures pet owners at their moment of greatest need.
Build a Community on Social Media
Pet content is the internet’s most engaging content category. Share patient photos (with owner permission), behind-the-scenes clinic content, pet health tips, staff introductions, and adoption stories. Pet owners love following their vet’s social media.
Review Generation
Pet owners are passionate reviewers. Encourage happy clients to leave Google reviews after positive visits. Respond to every review — including negative ones — with empathy and professionalism. Pet owners choosing a new vet read reviews extensively.
Email Marketing
Vaccination reminders, wellness check reminders, seasonal health tips, and new service announcements keep your practice top-of-mind. Pet owners who receive regular communication from their vet are more loyal and spend more.
Wellness Plan Marketing
Promote wellness plans and pet insurance acceptance to reduce cost barriers and increase visits. Monthly payment plans for preventive care increase patient compliance and practice revenue predictably.
Ready to Grow Your Practice?
Specialized healthcare marketing that drives new patients.
