The Digital Shift in Dental Marketing
The days of relying solely on referrals and Yellow Pages ads are long gone. Today’s dental patients search Google, read reviews, browse social media, and compare options online before choosing a provider. If your practice isn’t visible in these channels, you’re losing patients to competitors who are.
Local SEO for Dental Practices
When someone searches “dentist near me” or “dental implants [city],” you need to appear in the top results. Local SEO is the most cost-effective way to attract new patients consistently.
Google Business Profile Optimization
Claim and fully optimize your Google Business Profile. Add your services, hours, photos of your office and team, and respond to every review. Practices with complete, active profiles rank significantly higher in local results.
Service-Specific Landing Pages
Create dedicated pages for each service: dental implants, cosmetic dentistry, Invisalign, emergency dentistry, pediatric dentistry. Each page should target specific keywords patients search for.
Reputation Management
Online reviews are the new word-of-mouth. Practices with 50+ reviews and a 4.5+ star rating dominate local search results and earn more patient trust. Implement a systematic review request process: ask patients at checkout, send follow-up texts or emails with direct review links, and always respond to reviews professionally.
PPC Advertising for Dentists
Google Ads can deliver immediate new patient inquiries. Focus on high-intent keywords like “emergency dentist,” “dental implants near me,” and “Invisalign provider.” Use call extensions to let mobile users call directly from the ad.
Track cost-per-lead and cost-per-new-patient to ensure profitability. Most dental practices see strong ROI from well-managed Google Ads campaigns.
Social Media for Dental Practices
Instagram and Facebook are perfect for dental practices. Share before-and-after photos (with patient consent), team spotlights, patient testimonials, educational content about oral health, and behind-the-scenes content that humanizes your practice.
Website Essentials for Dental Practices
Your website must be mobile-optimized (most patients search on phones), load quickly, feature online scheduling, display patient reviews prominently, and include clear calls-to-action on every page.
Grow Your Dental Practice with Brandastic
Brandastic has extensive experience marketing dental practices across Southern California. From SEO and PPC to social media and reputation management, we help dentists attract more patients and grow their practices. Get a free dental marketing consultation.
