Email Marketing Delivers the Highest ROI
For every dollar spent on email marketing, businesses earn an average of $36 in return. No other marketing channel comes close. Yet many businesses either ignore email marketing entirely or do it so poorly that they’re leaving money on the table.
Building Your Email List the Right Way
Never buy an email list. Purchased lists have terrible engagement rates, damage your sender reputation, and may violate CAN-SPAM and GDPR regulations. Instead, build your list organically.
Lead Magnets That Work
- Free guides and ebooks — Comprehensive resources on topics your audience cares about
- Checklists and templates — Practical tools people can use immediately
- Exclusive discounts — First-purchase incentives for e-commerce
- Free consultations or audits — For service businesses
- Webinars and video training — Educational content with high perceived value
Segmentation Is Everything
Sending the same email to your entire list is a recipe for unsubscribes. Segment by purchase history, engagement level, interests, demographics, and stage in the buying journey. Segmented campaigns generate 760% more revenue than one-size-fits-all blasts.
Writing Emails That Get Opened
Subject Lines
Your subject line determines whether your email gets opened or ignored. Keep them under 50 characters, create curiosity or urgency, personalize when possible, and A/B test consistently.
Email Body
Write like a human, not a corporation. Use short paragraphs, one clear call-to-action per email, and mobile-friendly formatting. Every email should provide value, whether that’s education, entertainment, or an exclusive offer.
Automation Sequences
Set up automated email sequences for welcome series (introduce new subscribers to your brand), abandoned cart recovery (reclaim lost e-commerce sales), post-purchase follow-up (build loyalty and encourage reviews), and re-engagement campaigns (win back inactive subscribers).
Deliverability Matters
If your emails land in spam, nothing else matters. Maintain deliverability by authenticating your domain (SPF, DKIM, DMARC), cleaning your list regularly, maintaining consistent sending frequency, and making unsubscribing easy (it’s also legally required).
Key Metrics to Track
Open rate, click-through rate, conversion rate, unsubscribe rate, and revenue per email. Monitor trends over time rather than fixating on individual sends.
Need Help with Email Marketing?
Brandastic creates email marketing strategies that nurture leads and drive revenue. Get started with a free consultation.
