Stop Sending the Same Email to Everyone
Segmented email campaigns generate 760% more revenue than one-size-fits-all blasts. When you send relevant messages to specific audience segments, open rates, click rates, and conversions all increase dramatically.
Essential Segments
By Behavior
Segment by what people do: website visitors, content downloaders, cart abandoners, past purchasers, and inactive subscribers. Behavior-based segments are the most predictive of future actions.
By Demographics
Segment by location, industry, company size, job title, or purchase history. A B2B software company should message CMOs differently than developers.
By Engagement
Segment by email engagement: highly engaged (opens every email), moderate (opens occasionally), and inactive (hasn’t opened in 90+ days). Each group needs different messaging and frequency.
By Customer Lifecycle
New subscribers get welcome sequences. Prospects get nurture sequences. New customers get onboarding. Repeat customers get loyalty content. Each stage requires different messaging.
How to Implement Segmentation
Start simple. You don’t need 50 segments. Start with 3-5 meaningful groups and create tailored content for each. As you learn what works, add more segments gradually. Most email platforms (Mailchimp, ActiveCampaign, HubSpot) have built-in segmentation tools.
