The hospitality industry is fiercely competitive. Whether you run a boutique hotel or a resort, these proven marketing strategies will help you increase bookings and maximize revenue per room.
Direct Booking vs OTA Strategy
Online Travel Agencies (OTAs) like Booking.com and Expedia charge 15-25% commissions. While they provide visibility, your marketing should prioritize direct bookings through your website. Offer exclusive perks—free upgrades, late checkout, or loyalty points—for booking direct.
Essential Hotel Marketing Tactics
Search Engine Marketing
Bid on your brand name in Google Ads to capture searches before OTAs do. Create campaigns for seasonal events, wedding venues, and local attractions that drive relevant traffic.
Visual Content
Hotels sell experiences. Invest in professional photography, virtual tours, and video content. Showcase rooms, amenities, dining, and the surrounding area. User-generated content from guests adds authenticity.
Social Media & Influencer Marketing
Instagram and TikTok are powerful for hospitality. Partner with travel influencers, share stunning visuals, and encourage guests to tag your property. Run contests and seasonal promotions to boost engagement.
Email Marketing
Build your guest database and send targeted campaigns: pre-arrival excitement, post-stay thank yous, seasonal promotions, and loyalty rewards. Personalization based on past stays dramatically improves conversion rates.
Reputation Management
Reviews on TripAdvisor, Google, and booking sites directly impact your revenue. Respond to every review—positive and negative—within 24 hours. A 1-star improvement in reviews can increase revenue by 5-9%.
Let Brandastic Help
We’ve helped hospitality businesses across Southern California increase direct bookings and reduce OTA dependency. Get your free strategy session today.
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