Marketing That Puts People in Your Restaurant
Restaurant marketing has changed dramatically. It’s no longer enough to have great food and hope word spreads. You need a digital presence that drives reservations, takeout orders, and foot traffic consistently.
Google Business Profile Is Everything
For restaurants, Google Business Profile is your most important marketing asset. Complete your profile with current menu, hours, photos (update weekly with fresh food shots), and respond to every single review. Businesses with complete GBP profiles get 7x more clicks.
Social Media That Works
Instagram is the most important social platform for restaurants. Post high-quality food photos daily. Share behind-the-scenes kitchen content. Feature staff and their stories. Run user-generated content campaigns. Use Instagram Stories for daily specials and events.
Online Ordering Optimization
Whether you use DoorDash, Uber Eats, or your own ordering system, optimize your listings: professional photos for every menu item, accurate descriptions, strategic pricing, and fast preparation times. Consider building your own ordering system to avoid 15-30% third-party commissions.
Email and SMS Marketing
Collect emails and phone numbers at every touchpoint. Send weekly specials, event announcements, and exclusive offers. SMS messages have 98% open rates — perfect for last-minute promotions and slow-night specials.
Local Community Engagement
Partner with local businesses, sponsor community events, host charity nights, and engage with local food bloggers and influencers. Restaurants that are embedded in their community build loyalty that no amount of advertising can buy.
