Hreflang tag

Hreflang tags are HTML attributes that indicate to search engines the language and geographical targeting of specific pages. These technical implementations are essential for multilingual and multi-regional websites to prevent duplicate content issues while ensuring users see the most appropriate version. Proper hreflang implementation requires bidirectional references between all language/region variations and self-referencing tags on each page, helping search engines serve the correct content version based on user location and language preferences.