Quality Score is Google’s rating of the quality and relevance of your keywords, ads, and landing pages on a scale from 1-10. This diagnostic metric influences both ad rank and cost-per-click, with higher scores leading to better positions at lower costs. The three primary components—expected CTR, ad relevance, and landing page experience—each contribute to the overall score. Improving Quality Score requires aligning messaging across the user journey while creating relevant, fast-loading landing pages.
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