LinkedIn Is the B2B Marketing Goldmine
With over 900 million professionals, LinkedIn is the most powerful platform for B2B marketing. Decision-makers actively use it. Yet most businesses barely scratch the surface of what’s possible.
Optimize Your Company Page
Your LinkedIn company page is often a prospect’s first impression. Make it count with a compelling banner image, clear description of what you do and who you serve, regular content posting (at least three times per week), employee advocacy (encourage your team to engage), and showcase pages for different products or services.
Personal Branding for Lead Generation
On LinkedIn, people connect with people — not logos. Your leadership team’s personal profiles are often more powerful than your company page. Optimize key team members’ profiles with professional headlines that communicate value (not just job titles), detailed About sections that tell your story, and regular thought leadership content.
Content Strategy for LinkedIn
What Works on LinkedIn
- Industry insights — Share your expertise on trends and changes
- Case studies — Show real results without being salesy
- Behind-the-scenes — Company culture and team wins
- Original data — Statistics and research from your work
- Contrarian takes — Thoughtful disagreement drives engagement
- Personal stories — Authentic narratives that connect
Format Tips
Short-form text posts consistently outperform other formats. Use line breaks for readability. Start with a hook that stops the scroll. Carousel documents get strong engagement for educational content.
LinkedIn Outreach Done Right
Cold outreach on LinkedIn works when done with genuine personalization and value. The spray-and-pray approach of sending generic connection requests is dead. Instead, research your prospect, reference something specific, and lead with how you can help — not what you sell.
LinkedIn Ads for B2B
LinkedIn’s advertising platform offers targeting capabilities unmatched for B2B: job title, company size, industry, seniority level, and more. CPCs are higher than other platforms, but the lead quality often justifies the premium.
Start with Sponsored Content to promote your best-performing organic posts, then test Message Ads for direct outreach at scale.
Measuring LinkedIn Success
Track profile views, connection acceptance rates, engagement rates on content, website traffic from LinkedIn, leads generated, and ultimately revenue attributed to LinkedIn activities.
Ready to Turn LinkedIn into a Lead Machine?
Brandastic helps B2B companies build LinkedIn strategies that generate qualified leads and drive revenue. Let’s talk about your LinkedIn goals.
