Blogging for Business Is About Strategy, Not Volume
Publishing blog posts without an SEO strategy is like throwing darts blindfolded. You might hit something occasionally, but you’ll waste enormous effort. Strategic blogging targets specific keywords, answers real questions, and builds topical authority over time.
Start with Keyword Research
Every blog post should target a specific keyword or topic cluster. Use tools like Ahrefs, SEMrush, or even Google’s “People Also Ask” to find questions and topics your audience actually searches for. Look for keywords with decent search volume and competition you can realistically win.
Search Intent Is Everything
Google ranks content that best satisfies the searcher’s intent. Before writing, search your target keyword and study the top-ranking results. What format do they use? How long are they? What subtopics do they cover? Your content needs to satisfy the same intent, ideally better.
Writing Posts That Rank
Structure
Use clear heading hierarchy (H2s for main sections, H3s for subsections). Include your target keyword in the title, first paragraph, and at least one H2. Use short paragraphs and bullet points for scannability.
Depth
Comprehensive content outranks thin content. If the top results are 2,000 words, your 500-word post won’t compete. Cover the topic thoroughly, but don’t pad with fluff. Every sentence should add value.
Originality
Don’t just rewrite what already ranks. Add unique insights, original data, personal experience, case studies, or expert quotes. Google rewards content that adds something new to the conversation.
Internal Linking
Link to other relevant posts and pages on your site. This helps Google understand your site structure and passes SEO value between pages. Link from your blog posts to your service pages where relevant.
On-Page SEO Checklist
- Keyword in title tag and meta description
- Keyword in URL slug (keep it short)
- Keyword in first 100 words
- Related keywords and synonyms throughout
- Descriptive alt text on all images
- Internal links to relevant content
- External links to authoritative sources
- Featured image set
Promotion Matters
Publishing is not the finish line. Share on social media, include in email newsletters, build internal links from existing content, and consider paid promotion for your best-performing posts.
Get Expert Content Marketing
Brandastic’s content team writes SEO-optimized blog posts that rank and convert. Get a free content marketing consultation.
