WhatsApp: The Untapped Marketing Channel
With over 2 billion users worldwide, WhatsApp is the most popular messaging app on the planet. WhatsApp Business offers tools specifically designed for companies to communicate with customers, automate responses, and drive sales through the platform people use every day.
WhatsApp Business Features
Business Profile
Create a professional presence with your business name, description, address, hours, website, and catalog. Customers can browse products and services directly within WhatsApp.
Automated Messages
Set up greeting messages for new conversations, away messages for after-hours inquiries, and quick replies for frequently asked questions. Automation handles routine inquiries while maintaining personal touch.
Catalog and Shopping
Showcase products with photos, descriptions, and prices directly in WhatsApp. Customers can browse, ask questions, and place orders without leaving the app.
Broadcast Lists
Send updates, promotions, and announcements to multiple customers simultaneously while maintaining one-to-one conversation feel. Unlike group messages, recipients see broadcasts as individual messages.
Marketing Use Cases
- Order confirmations and updates — Keep customers informed in real-time
- Promotional campaigns — Share exclusive offers with opted-in subscribers
- Customer support — Resolve issues quickly through messaging
- Appointment reminders — Reduce no-shows with timely reminders
- Feedback collection — Quick surveys and review requests
- Lead nurturing — Personal follow-up with warm prospects
Best Practices
Only message people who have opted in. Provide genuine value in every message. Respond quickly to inquiries (within minutes, not hours). Use rich media: photos, videos, and documents enhance communication. Don’t spam — respect messaging frequency.
WhatsApp Business API
For larger businesses, the WhatsApp Business API enables integration with CRM systems, automated workflows, chatbot capabilities, and high-volume messaging with proper consent management.
Explore WhatsApp Marketing
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