Strategy Before Tactics
Most businesses jump straight into tactics — running ads, posting on social media, writing blog posts — without a cohesive strategy tying everything together. The result is scattered efforts, inconsistent messaging, and wasted budget. A proper digital marketing strategy aligns every activity with your business goals.
Step 1: Define Your Business Goals
Everything starts here. Are you trying to increase revenue by a specific amount? Generate a certain number of leads? Build brand awareness in a new market? Launch a new product? Your marketing strategy serves your business goals, not the other way around.
Make goals SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.
Step 2: Know Your Audience
Create detailed buyer personas based on demographics, psychographics, pain points, buying behaviors, and where they spend time online. The more specifically you understand your audience, the more effectively you can reach them.
Interview existing customers, analyze your CRM data, study social media audiences, and research your competitors’ audiences.
Step 3: Audit Your Current Presence
Before building new, assess what you have. Audit your website (speed, SEO, conversion rate), social media profiles, email marketing, paid advertising, and content library. Identify strengths to amplify and weaknesses to address.
Step 4: Choose Your Channels
You don’t need to be everywhere. Choose channels based on where your audience spends time and what aligns with your goals. Concentrate resources on two to three primary channels rather than spreading thin across six.
Step 5: Create Your Content Strategy
Map content to each stage of your sales funnel. Top-of-funnel content builds awareness, middle-of-funnel content nurtures interest, and bottom-of-funnel content drives conversions. Create a content calendar with topics, formats, channels, and publishing dates.
Step 6: Set Budgets and KPIs
Allocate budget by channel based on expected ROI and business priorities. Define key performance indicators for each channel and establish reporting cadence (weekly for paid media, monthly for organic).
Step 7: Execute, Measure, Optimize
Launch your campaigns, measure results against KPIs, and optimize continuously. Digital marketing is iterative — the initial strategy is your best hypothesis. Data tells you what to adjust.
Build Your Digital Marketing Strategy
Brandastic develops comprehensive digital marketing strategies that drive measurable business growth. Get a free strategy consultation.
