Pinterest: The Visual Discovery Engine
Pinterest isn’t just a social media platform — it’s a visual search engine where 450+ million users actively look for ideas, inspiration, and products to buy. Unlike other social platforms where users passively scroll, Pinterest users are planners and purchasers with high commercial intent.
Why Pinterest Works for Business
Purchase Intent
83% of weekly Pinterest users have made a purchase based on content they saw from brands on Pinterest. Users come to the platform with shopping and planning mindsets, making them more receptive to branded content.
Evergreen Content
Unlike Instagram or Twitter where content disappears from feeds quickly, Pinterest pins have a long lifespan. A single pin can drive traffic for months or even years, making the ROI on content creation much higher.
SEO Value
Pinterest is a search engine. Optimizing pin descriptions with keywords helps your content appear in Pinterest searches and even Google image searches. This additional organic visibility drives incremental traffic.
Industries That Thrive on Pinterest
- Home decor and interior design — The platform’s sweet spot
- Food and recipes — Consistently high engagement
- Fashion and beauty — Strong purchase behavior
- DIY and crafts — Core Pinterest audience
- Wedding and events — Major planning platform
- Health and fitness — Workout routines, meal plans, wellness tips
- Travel — Destination inspiration and planning
Pinterest Marketing Strategy
Set Up a Business Account
Business accounts give you access to analytics, advertising, and rich pins. Claim your website to get attribution on pins from your site.
Create Compelling Pins
Vertical images (2:3 ratio) perform best. Use text overlays to add context. Create multiple pin designs for the same content to test what resonates. Quality visuals are non-negotiable.
Optimize for Search
Write keyword-rich pin descriptions, board titles, and board descriptions. Think about what your audience searches for and incorporate those terms naturally.
Pinterest Advertising
Promoted pins blend seamlessly into users’ feeds. CPCs are often lower than Facebook or Google, and the long tail benefit means promoted content continues driving organic engagement after the campaign ends.
Explore Pinterest for Your Business
Brandastic helps businesses leverage Pinterest and other visual platforms for marketing success. Get a free social media consultation.
