Why Backlinks Still Matter
Backlinks remain one of Google’s top ranking factors. A link from another website to yours is essentially a vote of confidence. The more high-quality votes you earn, the higher you rank. But not all links are equal, and the wrong approach can actually hurt your rankings.
Quality Over Quantity
One link from a high-authority, relevant website is worth more than 100 links from low-quality directories or spam sites. Focus on earning links from websites that are relevant to your industry, have strong domain authority, and attract real organic traffic.
Proven Link Building Strategies
Digital PR
Create newsworthy content, original research, or data studies that journalists and bloggers want to reference. Pitch stories to relevant publications. When media outlets cover your story, the resulting links are among the most valuable you can earn.
Guest Posting
Write valuable articles for reputable industry websites. In exchange, you typically get an author bio with a link back to your site. Focus on quality publications where your target audience actually reads, not guest post farms.
Resource Page Link Building
Find resource pages in your industry that link to helpful tools, guides, and information. If your content fits, reach out and suggest adding your resource. This works because you’re helping the resource page owner improve their page.
Broken Link Building
Find broken links on relevant websites using tools like Ahrefs or Check My Links. Create content that replaces the broken resource. Reach out to the website owner, let them know about the broken link, and suggest your content as a replacement.
Local Link Building
Join your chamber of commerce, sponsor local events, partner with local businesses, contribute to local news outlets, and participate in community organizations. These earn legitimate local links that boost local SEO.
What to Avoid
- Buying links (violates Google’s guidelines and risks penalties)
- Low-quality directory submissions en masse
- Link exchanges and link schemes
- PBNs (private blog networks)
- Automated link building tools
Build Your Link Profile
Brandastic earns high-quality backlinks through digital PR, content marketing, and strategic outreach. Get a free SEO consultation.
