Your Most Important Free Marketing Asset
Your Google Business Profile (GBP) is often the first thing potential customers see when searching for your business or services. An optimized profile can drive more calls, website visits, and foot traffic than any other single marketing activity. And it’s free.
Essential Optimizations
Complete Every Section
Google rewards complete profiles with better visibility. Fill out: business name, address, phone, website, hours (including special hours), categories (primary + secondary), business description, services/products with prices, and attributes.
Photos and Videos
Profiles with photos get 42% more requests for directions and 35% more click-throughs. Add high-quality photos of your business exterior, interior, team, products, and services. Add new photos weekly to signal an active business.
Reviews
Respond to every review within 24 hours. Thank positive reviewers specifically. Address negative reviews professionally and offer resolution. Generate new reviews by asking satisfied customers directly after service.
Google Posts
Post updates weekly: offers, events, news, and tips. Posts appear in your profile and can influence search visibility. They also show Google you’re actively managing your presence.
Advanced Tactics
- Add Q&A proactively (and answer your own frequently asked questions)
- Use UTM parameters on your website link to track GBP traffic
- Monitor insights weekly for search query data
- Enable messaging for direct customer communication
