Every Second Costs You Money
A 1-second delay in page load time reduces conversions by 7%. A 3-second delay causes 53% of mobile visitors to leave. Google uses page speed as a ranking factor. If your website is slow, you’re losing traffic, leads, and revenue every single day.
How Speed Affects Your Business
SEO Rankings
Google’s Core Web Vitals are now a ranking signal. Slow sites rank lower. Fast sites rank higher. Simple as that. Speed improvements directly translate to better rankings and more organic traffic.
Conversion Rates
Amazon found that every 100ms increase in load time decreased sales by 1%. While you’re not Amazon, the principle applies: faster sites convert better. Period.
User Experience
Slow websites frustrate visitors and damage brand perception. 79% of shoppers dissatisfied with site performance say they’re less likely to buy from that site again.
Quick Wins for Speed Improvement
- Compress images — Use WebP format and proper sizing (often the #1 issue)
- Enable caching — Browser and server caching dramatically reduce load times for returning visitors
- Minimize code — Remove unused CSS and JavaScript
- Use a CDN — Serve content from servers closest to your visitors
- Upgrade hosting — Cheap shared hosting is often the bottleneck
Test Your Speed
Use Google PageSpeed Insights (free) to see exactly how your site performs and get specific recommendations for improvement.
