Marketing That Drives Your Mission Forward
Nonprofits need effective marketing just as much as for-profit businesses. The difference: your “product” is impact, your “customers” are donors and volunteers, and your “revenue” is the funding that fuels your mission.
Storytelling Is Everything
Nonprofits have the most powerful stories to tell. Share the impact you’re making through specific, personal stories. “Your donation helped Maria get her GED and find stable employment” is infinitely more powerful than “We helped 500 people this year.”
Digital Fundraising
Your website should make donating effortless: prominent donate button, mobile-optimized donation forms, multiple payment options, and suggested donation amounts with impact descriptions. Email campaigns around giving events (Giving Tuesday, year-end giving) drive significant donation revenue.
Google Ad Grants
Google offers $10,000/month in free Google Ads credits to eligible nonprofits through the Google Ad Grants program. This is essentially free advertising to reach people searching for causes like yours. Most nonprofits underutilize this incredible resource.
Social Media for Nonprofits
Share impact stories, behind-the-scenes content, volunteer spotlights, and campaign updates. Video content showing your work in action generates the highest engagement and donation conversion. Use Facebook Fundraising tools for peer-to-peer campaigns.
Email Marketing
Regular communication with your donor base is essential. Monthly updates showing impact, quarterly appeals tied to specific projects, and annual reports demonstrating stewardship build the trust that drives repeat giving.
