Drive More Customers to Your Lot or Shop
Automotive marketing has shifted dramatically online. 95% of car buyers start their research online. Auto repair customers search Google before choosing a shop. If your digital presence isn’t strong, you’re losing customers to competitors who show up first.
For Car Dealerships
Inventory-Based Advertising
Dynamic inventory ads on Facebook and Google showcase your actual available vehicles to in-market shoppers. These ads automatically update as inventory changes and target people actively researching vehicles in your area.
SEO for Dealerships
Target “[make] dealer [city],” “[model] for sale [city],” and “used cars [city]” keywords. Create model-specific pages and local content. A dealership that ranks organically for key searches gets free, high-intent traffic every day.
For Auto Repair Shops
Google LSAs and Ads
When someone’s car breaks down, they search Google. Google Local Service Ads and standard ads put your shop in front of these urgent searches. Target service-specific keywords: “brake repair,” “oil change,” “transmission repair” + your city.
Reviews and Trust
Auto repair has a trust problem — many consumers fear being overcharged. Combat this with transparent pricing, honest reviews, and educational content that demonstrates integrity. A shop with 200+ positive reviews wins over one with 20 every time.
Video Marketing
Vehicle walkaround videos, repair explanation videos, and customer testimonial videos build trust and engagement for both dealerships and repair shops. YouTube is the second largest search engine — automotive content performs exceptionally well.
