Video Is the Most Engaging Content Format
Video generates 1200% more shares than text and images combined. Viewers retain 95% of a message from video versus 10% from text. If you’re not creating video content, you’re leaving the most powerful marketing format on the table.
Types of Video Content That Work
- Educational how-to videos — Answer questions your audience searches for
- Behind-the-scenes — Show your team, process, and culture
- Customer testimonials — The most convincing sales content you can create
- Product demonstrations — Show your product in action
- Short-form social content — Reels, TikTok, and Shorts for discovery
- Live video — Q&As, events, and real-time engagement
You Don’t Need Hollywood Production
The most effective marketing videos are often shot on smartphones with good lighting and clear audio. Authenticity outperforms production value in most cases. Start with what you have and improve over time.
Video SEO
YouTube is the second-largest search engine. Optimize titles, descriptions, and tags with keywords. Create custom thumbnails. Add chapters and timestamps. These optimizations can dramatically increase discoverability.
Repurpose Everything
One long-form video becomes: multiple short clips for social media, a blog post from the transcript, audio for a podcast, quotes for social graphics, and GIFs for email. Maximize every piece of video content.
