Your Website Is Your Hardest-Working Employee
Your website works 24/7, 365 days a year. It’s often the first impression potential customers have of your business. Yet many business owners treat their website as a one-time expense rather than an ongoing investment. Here’s why that’s costing you money.
Website ROI by the Numbers
Businesses with optimized websites generate 55% more leads than those without. Companies that blog (on their website) get 97% more inbound links. A well-designed website increases credibility with 75% of consumers. Mobile-optimized sites convert 64% better than non-optimized ones.
What a Good Website Does for Your Business
- Generates leads 24/7 while you sleep, eat, and vacation
- Builds credibility before a prospect ever talks to you
- Ranks in Google bringing free, qualified traffic
- Supports all marketing as the hub of every campaign
- Reduces sales friction by educating prospects before they contact you
The Cost of a Bad Website
38% of visitors stop engaging with a website if the layout is unattractive. 88% of online consumers are less likely to return after a bad experience. Slow websites lose 7% of conversions for every second of load time. An outdated or broken website is actively costing you customers.
When to Invest
If your website is more than 3 years old, not mobile-optimized, loading slowly, or not generating leads, it’s time for an investment. The ROI of a well-designed, conversion-optimized website typically pays for itself within 3-6 months.
