Digital Marketing for Roofing Contractors
A single roofing job can be worth $5,000-$25,000+. Yet many roofing companies still rely primarily on door knocking and yard signs. Digital marketing generates higher-quality leads at lower cost with far greater scalability.
The Roofing Lead Generation Stack
1. Google Local Service Ads
LSAs are the gold standard for roofing leads. “Google Guaranteed” badge, pay-per-lead pricing, and top-of-page placement. Set your budget, define your service area, and start generating calls from homeowners who need a roofer right now.
2. Google Ads
Target specific searches: “roof replacement [city],” “storm damage roof repair,” “roofing contractor near me.” These high-intent keywords connect you with homeowners ready to hire. Use call-only ads during business hours for immediate contact.
3. SEO
Organic rankings for roofing keywords are free, ongoing leads. Build service-area pages for every city you serve. Create content about roofing materials, costs, and maintenance. Earn links from local directories and home improvement resources.
Storm Chasing vs Year-Round Marketing
Don’t just market after storms. Year-round digital presence ensures you’re the first call when homeowners need routine maintenance, inspections, or planned replacements. Companies with consistent marketing generate 3-5x more annual revenue than storm-only marketers.
