Growing Your Accounting Practice Beyond Referrals
Most accounting firms rely almost entirely on referrals for new clients. While referrals are valuable, they’re unpredictable and unscalable. Digital marketing creates a consistent, measurable pipeline of new client opportunities that you control.
Seasonal Marketing Strategy
Tax season (January-April) is your biggest marketing opportunity. Ramp up Google Ads, publish tax tips content, and run social media campaigns starting in December. But don’t stop there — advisory, bookkeeping, and business services marketing should run year-round.
Content That Demonstrates Expertise
Accountants are trusted advisors. Content marketing is your most natural marketing channel. Blog about tax law changes, business financial strategies, industry-specific accounting tips, and common financial mistakes. This content attracts business owners who need exactly the expertise you provide.
Local SEO
Most businesses prefer working with a local accountant. Optimize for “CPA [city],” “accountant near me,” and “bookkeeping services [city].” A strong Google Business Profile with good reviews can be your single most effective marketing asset.
LinkedIn for B2B
LinkedIn is where business owners and CFOs spend professional time. Build your firm’s LinkedIn presence through thought leadership content, industry insights, and professional networking. LinkedIn ads targeting business owners by company size and industry generate qualified leads for advisory services.
