The fitness industry is booming, but so is competition. Between big-box gyms, boutique studios, and at-home fitness options, gym owners need smart marketing to attract new members and keep existing ones engaged.
Attracting New Members
Google Ads for Gym Memberships
Target keywords like “gym near me,” “fitness center [city],” and “personal training [city].” Use location extensions and call ads to drive foot traffic. Offer a free trial or discounted first month to lower the barrier to entry.
Social Media Marketing
Showcase member transformations (with permission), share workout tips, and post behind-the-scenes content of your facility. User-generated content from happy members is more powerful than any ad you could create.
Local SEO
Optimize your Google Business Profile with virtual tours, class schedules, and amenity photos. Encourage members to leave reviews. Gyms with 100+ reviews and 4.5+ stars dominate local search results.
Referral Programs
Members who join through referrals have 37% higher retention rates. Offer both the referrer and new member incentives—free personal training sessions, merchandise, or membership credits.
Reducing Member Churn
Engagement Campaigns
Use email and SMS to keep members engaged. Send workout challenges, class reminders, and milestone celebrations. Members who attend 3+ times per week have dramatically lower churn rates.
Win-Back Campaigns
When members stop coming, don’t wait for them to cancel. Automated campaigns targeting inactive members with special offers or check-in messages can recover 10-20% of at-risk members.
Grow Your Gym
Brandastic helps fitness businesses across Southern California attract more members and build thriving communities. Get your free marketing consultation.
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