Plumbing is an emergency-driven business where being found first means everything. When a pipe bursts at 2 AM, homeowners aren’t browsing—they’re calling the first plumber they find. Here’s how to make sure that’s you.
Top Marketing Strategies for Plumbers
Google Local Service Ads
LSAs are the single best investment for plumbers. You only pay for actual leads (not clicks), and the “Google Guaranteed” badge builds instant trust. LSAs appear above regular Google Ads, giving you prime visibility.
Local SEO
Rank for “plumber near me,” “emergency plumber [city],” and specific services like “water heater installation [city].” Create individual service pages and location pages to capture every relevant search.
Google Ads
Run search campaigns targeting emergency and planned plumbing services. Use call-only ads during business hours and standard ads with landing pages after hours. Dayparting your bids based on call volume patterns maximizes ROI.
Review Strategy
Plumbers live and die by reviews. Send automated review requests via SMS immediately after completing a job (while the customer is still impressed). Target 200+ Google reviews—it’s your biggest competitive advantage.
Service Area Pages
Create dedicated pages for every city and neighborhood you serve. Include specific plumbing challenges common to that area (older homes, hard water, specific pipe types). This hyperlocal content ranks well and builds trust.
Tracking Marketing ROI
Use call tracking on every marketing channel. Know your cost per call, cost per booked job, and average ticket value by source. Most successful plumbing companies target a $25-40 cost per qualified lead.
Grow Your Plumbing Business
Brandastic helps home service companies across Southern California generate more calls and book more jobs. Get your free marketing analysis.
Ready for More Service Calls?
Join 100+ businesses that trust Brandastic to deliver real, measurable results.
