Marketing automation isn’t just for enterprise companies. Small businesses that implement automation see 451% more qualified leads on average. Here’s how to get started without overwhelming yourself or your budget.
What Is Marketing Automation?
Marketing automation uses software to automate repetitive marketing tasks: email sequences, social media posting, lead scoring, customer follow-ups, and more. It lets you deliver personalized experiences at scale without hiring more staff.
Start with These 5 Automations
1. Welcome Email Series
When someone subscribes or becomes a lead, automatically send a 3-5 email welcome series introducing your brand, delivering value, and guiding them toward their first purchase or consultation.
2. Abandoned Cart/Form Recovery
If someone starts filling out a form or adds items to cart without completing, trigger a follow-up email within 1 hour. This alone can recover 10-15% of lost conversions.
3. Review Requests
Automatically send review request emails 24-48 hours after a purchase or service completion. Include direct links to your Google Business Profile to make it effortless.
4. Lead Nurturing
Not every lead is ready to buy immediately. Create automated email sequences that deliver value over weeks or months, keeping you top-of-mind until they’re ready.
5. Customer Reactivation
Automatically identify customers who haven’t purchased in 60-90 days and send win-back campaigns with special offers or check-in messages.
Best Tools for Small Business
- Budget ($0-50/mo): Mailchimp, HubSpot Free, Brevo
- Mid-range ($50-200/mo): ActiveCampaign, Drip, ConvertKit
- Full-featured ($200+/mo): HubSpot Pro, Klaviyo, Marketo
Need help setting up automation? Brandastic builds marketing automation systems that generate leads on autopilot.
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