Automotive marketing has shifted dramatically to digital. Today’s car buyers complete 60% of their purchase journey online before ever stepping onto a lot. Dealers who master digital marketing sell more cars at better margins.
Essential Auto Dealer Marketing Strategies
Search Engine Marketing
Automotive SEM is highly competitive but essential. Target make/model-specific keywords, “dealerships near me,” and comparison searches. Dynamic inventory ads that showcase actual available vehicles drive the highest-quality traffic.
Vehicle Display Advertising
Use Facebook and Google vehicle ads (VLA/VDP) to showcase your inventory to in-market shoppers. These dynamic ads pull directly from your inventory feed and target people actively researching vehicles.
Video Content
Create walk-around videos for new arrivals, test drive videos, and comparison content. YouTube is the second-largest search engine, and automotive content performs exceptionally well. Dealers with active video channels see 30%+ more website engagement.
Reputation Management
Car buying is a trust-intensive purchase. Manage your reviews aggressively across Google, Yelp, DealerRater, and Cars.com. Respond to every review and address concerns promptly. Your online reputation directly impacts floor traffic.
Retargeting
Only 2-3% of website visitors convert on their first visit. Retarget visitors with the specific vehicles they viewed, special offers, and financing promotions. Multi-touch retargeting campaigns can increase conversion rates by 150%.
The Brandastic Advantage
We’ve helped automotive businesses throughout Southern California increase lot traffic and close more deals. Schedule your free strategy session today.
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