What Is a Sales Funnel?
A sales funnel is the journey a potential customer takes from first discovering your business to making a purchase. Understanding and optimizing this journey is fundamental to growing revenue predictably.
The Four Stages of Every Sales Funnel
1. Awareness
Potential customers discover your business exists. This happens through Google searches, social media, ads, referrals, content marketing, and word-of-mouth. Your goal at this stage is to attract the right people and make a strong first impression.
2. Interest
Visitors engage with your content and start learning about your solution. They read blog posts, watch videos, follow your social media, or subscribe to your email list. Your goal is to educate and build trust.
3. Decision
Prospects are evaluating options and considering whether to buy. They compare you to competitors, read reviews, request demos or consultations, and weigh pricing. Your goal is to differentiate and overcome objections.
4. Action
The prospect becomes a customer. They fill out a form, make a purchase, or sign a contract. Your goal is to make the conversion process as frictionless as possible.
Building Your Funnel
Top of Funnel (TOFU)
Create awareness through SEO-optimized blog content, social media presence, paid advertising, and PR. Cast a wide net with valuable, educational content that attracts your ideal customer profile.
Middle of Funnel (MOFU)
Nurture interest with email sequences, detailed guides, case studies, webinars, and retargeting ads. This is where you build relationships and establish authority.
Bottom of Funnel (BOFU)
Drive decisions with free consultations, demos, trials, special offers, and strong social proof. Remove friction from the conversion process. Make it easy to say yes.
Measuring Funnel Performance
Track conversion rates between each stage. If 1,000 people visit your site (awareness), 100 subscribe to your email (interest), 20 request a consultation (decision), and 5 become customers (action), you know exactly where to focus optimization efforts.
Build a Funnel That Converts
Brandastic builds complete marketing funnels that turn strangers into loyal customers. Get a free marketing consultation.
