Stop Guessing, Start Knowing
Most marketing budgets are at least partially wasted. The problem isn’t the channels or tactics — it’s that decisions are based on gut feelings instead of data. Businesses that embrace data-driven marketing consistently outperform those that don’t.
Essential Marketing Metrics
Customer Acquisition Cost (CAC)
How much does it cost to acquire one new customer? Divide your total marketing and sales spend by the number of new customers acquired. Track this by channel to identify your most efficient sources.
Return on Ad Spend (ROAS)
For every dollar you spend on advertising, how much revenue do you generate? A 4:1 ROAS means $4 in revenue for every $1 in ad spend. Different industries and channels have different ROAS benchmarks.
Conversion Rate
What percentage of visitors take your desired action? Track conversion rates at every stage of your funnel: ad click to landing page, landing page to form submission, form submission to qualified lead, and lead to customer.
Customer Lifetime Value (CLV)
The total revenue a customer generates over their relationship with your business. When CLV is high, you can afford higher acquisition costs while remaining profitable.
Building a Data-Driven Culture
Set clear KPIs before launching any campaign. Establish baseline measurements so you can track improvement. Review performance weekly and monthly. Make decisions based on statistical significance, not small sample sizes.
Attribution: The Hardest Problem
Understanding which touchpoints deserve credit for a conversion is marketing’s biggest challenge. Most customers interact with multiple channels before converting. Use multi-touch attribution models to understand the full customer journey rather than giving all credit to the last click.
Tools for Marketing Analytics
- Google Analytics 4 — Website traffic and behavior analysis
- Google Search Console — Organic search performance
- Platform dashboards — Google Ads, Meta Ads Manager, LinkedIn Ads
- CRM data — Lead-to-close tracking (HubSpot, Salesforce)
- Call tracking — CallRail, CallTrackingMetrics
Turn Data Into Action
Brandastic provides transparent, data-driven marketing with clear reporting and actionable insights. Get a free marketing consultation.
