Your Marketing Should Work When You Don’t
Marketing automation turns your website, email, and social media into a 24/7 lead generation machine. When set up correctly, it captures leads, nurtures prospects, and delivers qualified opportunities to your sales team — automatically.
Essential Automations
Lead Capture
Pop-ups, slide-ins, and embedded forms capture visitor information in exchange for valuable content (guides, checklists, templates). These automated lead magnets work around the clock, building your prospect database while you focus on other things.
Welcome Sequences
When someone joins your email list, an automated welcome sequence introduces your brand, delivers value, and guides them toward a purchase decision. A 5-7 email welcome sequence can convert 10-15% of new subscribers into customers.
Abandoned Cart Recovery
For e-commerce businesses, automated cart abandonment emails recover 10-15% of abandoned carts. That’s revenue you’re currently losing that automation captures automatically.
Lead Scoring
Assign points based on actions: visiting pricing pages, downloading content, opening emails, clicking links. When a lead reaches a threshold score, automatically notify your sales team. This ensures human attention goes to your hottest prospects.
Tools for Small Businesses
- Mailchimp — Email automation with a generous free tier
- HubSpot — Full marketing automation with free CRM
- ActiveCampaign — Powerful automation at affordable prices
- Klaviyo — Best for e-commerce automation
