Right Message, Right Place, Right Time
Geo-targeting allows you to deliver marketing messages to people based on their physical location. Whether you’re a local business targeting nearby customers or a national brand running location-specific campaigns, geo-targeting dramatically improves relevance and ROI.
Types of Geo-Targeting
Geographic Targeting
Target users by country, state, city, zip code, or radius around a specific address. This is the most common form and is available on every major advertising platform.
Geofencing
Create a virtual boundary around a physical location. When someone enters that boundary, they can be targeted with ads. Geofencing is powerful for targeting competitors’ locations, event venues, shopping centers, and specific neighborhoods.
Geo-Conquesting
A competitive strategy where you target people who visit your competitors’ locations. When someone visits a competing gym, restaurant, or store, you can show them your ads.
Geo-Targeting Across Platforms
Google Ads
Target by country, state, city, zip code, or radius. Use location bid adjustments to bid higher in high-performing areas. Exclude locations where you don’t serve or don’t perform well.
Facebook and Instagram
Target by location with options for people living in, recently in, or traveling to a location. Combined with demographic and interest targeting, this creates precisely targeted local campaigns.
Programmatic
The most advanced geo-targeting capabilities. Target specific buildings, neighborhoods, or routes. Combine with behavioral data for hyper-targeted campaigns.
Best Practices
- Customize creative by location — mention the city or neighborhood in ad copy
- Align landing pages — send geo-targeted ads to location-specific landing pages
- Test radius sizes — too tight limits volume, too wide wastes budget
- Layer targeting — combine geo-targeting with demographics and interests
- Analyze location performance — bid up on top-performing areas
Local Businesses and Multi-Location Brands
For businesses with multiple locations, create separate campaigns per location with unique budgets, messaging, and landing pages. This ensures each location gets appropriate attention and messaging.
Reach Your Local Audience
Brandastic creates geo-targeted campaigns that reach the right customers in the right locations. Get a free advertising consultation.
