Don’t Sign Until You Ask These Questions
Hiring a marketing agency is a significant investment. The wrong choice wastes money and time. The right choice transforms your business. Here are the questions that separate great agencies from mediocre ones.
About Results
- “Can you show me case studies with measurable results in my industry?”
- “What specific KPIs will you track and report on?”
- “How long before I should expect to see results?”
- “What happens if we don’t hit our goals?”
About Process
- “Who will be working on my account day-to-day?”
- “How often will we meet to review performance?”
- “What does your reporting look like?”
- “How do you communicate urgent issues?”
About Money
- “What exactly is included in the monthly retainer?”
- “Are there any additional costs I should expect?”
- “What’s the contract length and cancellation policy?”
- “Do I own all the work product and ad accounts?”
About Culture
- “How do you handle disagreements about strategy?”
- “What’s your client retention rate?”
- “Can I talk to current clients as references?”
- “What makes you different from other agencies?”
Red Flags
Guaranteed rankings, reluctance to share references, vague pricing, long-term contracts with no exit, and inability to explain strategy in plain language. Trust your gut — if something feels off, it probably is.
