How to Hire the Right Digital Marketing Agency: Questions to Ask

Choosing the wrong marketing agency wastes money, time, and momentum. Choosing the right one accelerates your growth exponentially. Here are the questions that separate great agencies from mediocre ones.

Before the First Call

Do they specialize in your industry?

An agency that has worked with businesses like yours understands your customers, competitive landscape, and what messaging converts. Ask for case studies in your specific industry or a closely related one.

What’s their track record?

Ask for specific results: “We increased organic traffic by 340% in 8 months” is meaningful. “We help businesses grow” is not. Real agencies have real numbers.

During the Discovery Call

Questions That Reveal Quality

• “What’s your process for the first 30/60/90 days?” (Tests if they have a system)
• “How do you measure success?” (Tests if they focus on revenue, not vanity metrics)
• “Who will actually be working on my account?” (Tests if it’s senior talent or junior staff)
• “How often will we communicate?” (Tests accessibility and transparency)
• “What happens if results don’t meet expectations?” (Tests accountability)
• “Can I see my ad accounts and analytics?” (Tests transparency—run if they say no)

Red Flags to Watch For

• Guaranteeing specific rankings or results
• Won’t share case studies or references
• Requires long-term contracts with no performance clauses
• Can’t explain their strategy in simple terms
• Only talks about tactics, never about business outcomes
• Charges based on hours, not results

Green Flags

• Asks lots of questions about YOUR business goals
• Provides transparent pricing and deliverables
• Shows genuine industry expertise
• Offers account ownership (you keep everything if you leave)
• Has a clear onboarding process
• Measures success by revenue impact

At Brandastic, we believe in full transparency, account ownership, and results-driven partnerships. Schedule a discovery call to see if we’re the right fit.