HVAC Marketing Beyond the Busy Season
Most HVAC companies are slammed in summer and winter but struggle for leads in spring and fall. Here’s how to build a marketing engine that generates consistent leads all year, smoothing out seasonal revenue swings.
Seasonal Campaign Calendar
Plan campaigns around the HVAC calendar: spring AC tune-ups (March-April), summer emergency AC repair (June-August), fall heating inspections (September-October), winter heating emergencies (December-February). Ramp up advertising 4-6 weeks before each peak season.
Google Local Service Ads
LSAs are the single most effective lead channel for HVAC companies. You appear at the top of Google with your reviews and “Google Guaranteed” badge. You only pay for actual leads, not clicks. For emergency HVAC searches, LSAs convert at 15-25%.
Off-Season Strategies
Maintenance agreements marketed during off-peak seasons create recurring revenue. Indoor air quality services, duct cleaning, and smart thermostat installations are year-round opportunities. Content marketing about energy savings and home comfort attracts prospects before they have emergencies.
Review Generation Is Critical
HVAC is a trust business — you’re entering people’s homes. Companies with 200+ Google reviews at 4.5+ stars dominate their markets. Implement automated review requests after every service call.
