Landing Page Best Practices: How to Convert More Visitors

Your landing page is where marketing dollars become revenue—or get wasted. The difference between a 2% and 10% conversion rate is often just a few strategic changes. Here are the best practices that consistently drive results.

Above the Fold: The Critical First Impression

• Clear headline that matches the ad or link that brought them here
• Compelling subheadline that explains your value proposition
• Hero image or video that supports the message
• Primary CTA that’s impossible to miss
• Trust signals (reviews, logos, certifications)

The One Goal Rule

Every landing page should have exactly ONE goal. Not “learn about us AND sign up AND browse products.” One page, one offer, one CTA. Remove navigation, footer links, and anything that distracts from conversion.

Copy That Converts

Focus on Benefits, Not Features

Customers don’t care about your features. They care about outcomes. “Save 10 hours per week” beats “Advanced automation platform.” Lead with the transformation your customer will experience.

Use Social Proof Throughout

Weave testimonials, case studies, review counts, and client logos throughout the page—especially near CTAs. Social proof at the moment of decision can increase conversions by 15-30%.

Form Optimization

• Minimize fields (name + email + phone is usually enough)
• Use multi-step forms for complex offers (step 1: basic info, step 2: details)
• Show a progress indicator for multi-step forms
• Add privacy reassurance near the submit button

Speed and Mobile

Landing pages must load in under 3 seconds. On mobile, use thumb-friendly buttons, shorter copy, and click-to-call CTAs. Test every page on actual mobile devices.

Test Everything

A/B test headlines, CTAs, images, form layouts, and social proof placement. Even small changes can yield 20-50% improvements in conversion rate.

Brandastic builds high-converting landing pages for businesses across Southern California. Get a free landing page audit.