Scaling Your Cleaning Business Through Marketing
The cleaning industry is highly competitive but also highly searchable. When people need cleaning services, they search Google. Smart digital marketing connects you with those searchers and builds a recurring customer base that grows your revenue predictably.
Residential Cleaning Marketing
Target homeowners through Google Ads (“house cleaning [city],” “maid service near me”), Google Business Profile optimization, and neighborhood-targeted Facebook ads. Residential cleaning customers are highly loyal — acquiring one customer can mean years of recurring revenue.
Commercial Cleaning Marketing
B2B cleaning requires different tactics. LinkedIn outreach to office managers and property management companies, Google Ads targeting “commercial cleaning service [city],” and content marketing demonstrating your capabilities for commercial clients. Commercial contracts are higher value and longer-term.
Review and Reputation
Cleaning requires trust — you’re in people’s homes and offices. A strong review profile on Google, Yelp, and Nextdoor is essential. Ask for reviews after every service, respond to all feedback, and address any negative reviews promptly and professionally.
Recurring Revenue Focus
Market subscription cleaning plans over one-time services. Monthly or biweekly recurring clients are far more valuable than one-off jobs. Highlight convenience, consistency, and the peace of mind that comes with regular professional cleaning.
